Embarking on the college admissions journey is an exciting time, but it can also feel overwhelming for both students and parents. One of the best ways to get a clearer sense of where a student might feel at home is through campus visits. However, these visits can be much more than just a chance to stroll around a picturesque campus or check out the athletic facilities. To make the most of a campus visit, students should come prepared and know exactly what to look for, from the “social fit” to the “academic fit” and even the “financial fit.” Here’s how you can make each campus visit count.

Research Before You Go

The key to a successful campus visit is preparation. Before you set foot on campus, take time to do some preliminary research. Start by reviewing the school’s website, reading student reviews, and looking at virtual tours if available. Understand the school’s academic offerings, campus culture, and any other factors that matter to you, such as extracurricular activities, clubs, or study abroad programs.

When you arrive on campus, you’ll want to dive deeper into specific questions or concerns that may have come up during your research. Remember, the visit is your chance to get an inside look at a campus that a website or brochure just can’t offer.

Comparing Schools: Social Fit

When comparing schools, one of the most important but often overlooked factors is the “social fit.” This is the environment where your student will spend a majority of their time outside of class. The key question to ask: Will your student feel comfortable here?

Social fit involves the campus culture, student body diversity, and the kinds of social activities available. Does the school have a vibrant social scene with plenty of clubs, events, and student organizations? Or is it more low-key and focused on academics? Pay attention to the students you see around campus. Are they engaging with each other? Are there students involved in different activities that resonate with your student’s interests?

Try to visit the campus when students are actively engaged, whether it’s during a club fair, sporting event, or weekend hangout. You’ll get a real feel for the school’s vibe. It’s also a good idea to meet with current students and ask about their experiences, what they do for fun, and what it’s like living on campus.

Academic Fit: Will They Thrive Here?

Academic fit is another critical factor in evaluating a school. Start by understanding the academic rigor and available programs. Does the school offer strong programs in the student’s field of interest? Are the class sizes small or large? How easy is it to engage with professors? These are key questions to explore during your visit. I always talk with my families about being “challenged,” but not being “overwhelmed.”

Attend an information session, tour academic buildings, and if possible, sit in on a class. Talk to academic advisors and professors about the course structure, research opportunities, and internships. Ask how the college supports students in their academic endeavors—whether through tutoring, peer mentoring, or career services. A school may have a beautiful campus and great social life, but if the academics don’t align with your student’s goals, it’s not the right fit.

Financial Fit: Understanding the Investment

College is obviously a significant financial investment, and understanding the financial fit is just as important as the social and academic aspects. Before visiting, review the school’s cost of attendance and research available scholarships, financial aid, and work-study opportunities. Check out each school’s Net Price Calculator to get a sense of whether or not your family will receive any need-based aid or merit-aid.

During your visit, schedule time to meet with the financial aid office to get a clear understanding of the options available for your family. Ask about the average financial aid package, the types of grants and loans offered, and whether the school meets full demonstrated financial need. It’s also wise to look at the campus amenities and assess whether the costs align with the experience offered.

Conclusion

A college visit is a powerful tool in the decision-making process. By conducting research beforehand, asking the right questions, and paying attention to the key factors that affect both the student and the family, you’ll be better equipped to compare and contrast schools. The goal is to find the perfect balance between academic rigor, social engagement, and financial feasibility. With the right preparation, your family will feel confident in making one of the most important decisions of your student’s life.

Bierer is an independent college adviser based in Charlotte. Send questions to: lee@bierercollegeconsulting.com; www.bierercollegeconsulting.com