Being placed on a college waitlist can feel like emotional limbo—neither a rejection nor an acceptance. In recent years, the Letter of Continued Interest (LOCI) has emerged as a key tool for students navigating this uncertainty. Yet, despite its growing prominence, there’s still a great deal of confusion about when and how to use it effectively.

The first and most important rule: follow each college’s instructions carefully. Some institutions are explicit about what they will accept: a LOCI, additional letters of recommendation, etc.  Many colleges and universities clearly state that they do not want additional materials. Respecting these guidelines is not optional. It’s part of demonstrating your ability to follow directions and your genuine interest.

For colleges that do welcome a LOCI, the letter should be purposeful, concise, and substantive. This is not simply a “still interested” note; it’s an opportunity to strengthen your candidacy.

Be Clear About Your Interest, But Be Honest

If a college is truly your first choice and you would absolutely attend if admitted, it is appropriate and powerful to say so. Colleges managing their waitlists are trying to predict yield, and a clear commitment can make a difference.

However, this only works if it’s genuine. Telling multiple colleges they are your “top choice” and promising to attend if accepted undermines your credibility. Admissions professionals are experienced at reading between the lines, and authenticity matters. If you cannot make that level of commitment, express strong enthusiasm without overpromising.

Showcase Meaningful Updates

A strong LOCI provides new, relevant information since your original application. This might include:

• Improved grades or academic achievements
• New leadership roles or extracurricular involvement
• Awards, recognitions, or notable projects
• Additional context that strengthens your academic or personal narrative

Think of this as adding value to your application, not repeating what’s already been submitted.

Demonstrate Academic Fit—Especially to Your Major

One of the most overlooked aspects of a compelling LOCI is specificity around academic fit. Students should clearly articulate why this particular college is a strong match for their intended major or academic interests.

This goes beyond general praise. Reference specific programs, courses, research opportunities, or academic philosophies that align with your goals. The message should be: this is not just a great school—it’s the right school for me.

Strike the Right Tone

There’s a fine line between enthusiasm and overdoing it. A LOCI should be confident, appreciative, and sincere—not overly emotional or exaggerated.

And just as important: what not to do.

What to Avoid in a LOCI

• Don’t send gifts—food, merchandise, or gimmicks of any kind
• Don’t try humor that could fall flat (e.g., novelty items like a single shoe with “I’ve got one foot in the door”)
• Don’t overwhelm admissions with excessive materials or repeated emails
• Don’t rely on flattery without substance

In short: more evidence, less flattery. Admissions officers are looking for thoughtful updates and clear alignment, not theatrics.

Move Forward While You Wait

Perhaps the most important advice for students and families: do not put your life on hold. Even if you are deeply invested in a waitlist school, you must accept an offer of admission from another college and submit your deposit by May 1. This ensures you have a secure and positive path forward, regardless of what happens with the waitlist. Emotionally, this also allows students to begin envisioning success at the school they’ve chosen—rather than remaining stuck in uncertainty.

Final Thoughts

A well-crafted LOCI can absolutely make a difference—but it is not a magic solution. Waitlist movement varies widely from year to year and is often unpredictable. The goal is simple: present your strongest, most authentic case while respecting each college’s process. Then, commit fully to the opportunities in front of you.

Because ultimately, success in college is far less about where you start—and far more about how you show up once you get there.